Real-time Buying for Video on Demand

Canoe and Beachfront are enabling Beachfront's advanced demand partners to access and purchase premium video ad inventory from select TV networks who utilize the Canoe MVPD VOD Ecosystem. Enabled for buying on an audience basis, this inventory plays out across Canoe's 38 million household MVPD footprint, empowering Beachfront's media buying partners to reach highly-engaged VOD viewers at scale. 

Reach out to us to learn more and to start a campaign: 

 

VOD

Buy premium VOD inventory — in real-time and at scale.

Key use cases for media buyers and advertisers include:

  • Purchase premium TV network ad inventory that plays out across MVPD set-top boxes and CTV apps.
  • Target specific content, including by network and show, to drive contextually-relevant advertising.
  • Deliver ads to highly-engaged VOD audiences across premium episodic content from leading networks.
  • Efficiently extend campaign reach across set-top box, connected TV and digital video platforms. 

Industry-first solution for set-top box VOD

In the Spring of 2019, Beachfront launched the industry's first solution for automated monetization of MVPD, cable operator and broadcast network's set-top box video on demand (VOD) inventory.

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STB VOD
Beachfront and Amobee

Connecting TV pipes to advanced media buyers

Amobee and Beachfront teamed up in early 2020 to enable advanced media buyers to programmatically purchase premium set-top box VOD inventory in real-time for addressable campaigns. 

READ MORE IN ADWEEK

Bringing scale to real-time buying for VOD

With this latest update, Beachfront is bringing scale to VOD by enabling advertisers to buy this premium inventory — in real-time — that plays out across Canoe's 38 million household MVPD VOD footprint. 

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Beachfront + Canoe

Ready to get started? 

Reach out to us today to learn more and to activate a campaign across premium VOD inventory. 

GET STARTED